YouTube TV simply acquired dearer.
The Google-owned reside TV streaming service on Tuesday mentioned it’s rising its month-to-month charge 30%, from $49.99 per 30 days to $64.99 per 30 days. The change is efficient instantly for these signing up for YouTube TV, and can be mirrored on the subsequent invoice for present clients.
“We don’t take these selections frivolously, and understand how onerous that is for our members,” the corporate mentioned in a weblog submit. “That mentioned, this new worth displays the rising value of content material and we additionally imagine it displays the entire worth of YouTube TV, from our breadth of content material to the options which are altering how we watch reside TV.”
YouTube TV’s worth hike coincides with the service including plenty of ViacomCBS channels on Tuesday, together with BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land and VH1. A half dozen extra ViacomCBS channels are anticipated to hit the service later this yr. Overall, YouTube TV’s base plan consists of greater than 85 channels. The final time YouTube TV elevated its month-to-month subscriber charge was April 2019.
Tuesday’s announcement comes as cable and satellite tv for pc suppliers are coming off a record-setting quarter for buyer cancelations. Pay-TV suppliers misplaced greater than 2 million clients throughout Q1, as cheaper options like YouTube TV, in addition to different elements just like the coronavirus pandemic, led to clients ditching their service.